I get this question asked whenever I mention usability. So this post will be my attempt to explain usability to them.
- What is usability?
- I would define ‘usability’ as ‘the art and science of making things usable’.
- Isn’t every product usable?
- Yes. Every product is usable. That’s why they are created/manufactured. This holds true for services also.
- Then, how does usability come into the picture?
- Products are designed to satisfy a need or a want. A mobile phone allows you to be ‘contactable’. A music system allows you to listen to music; a television to watch live sports. These are the basic needs that a product ‘must’ satisfy. That’s why you buy a product. Usability, as I mentioned, makes these things usable, like say, a well-designed remote for your television/music system usually by enhancing your interactions with a product.
- Let me put it in another way: Life is full of interactions. You interact with various people and products daily. To make a call on your phone, you interact with your phone by pressing a few keys to call someone or a single key to receive a call. Usability is making these interactions subtle or unnoticable. Do you know how many keys you press to make a call? You never realise it. Every product has these interactions. Some interactions make you cringe like ‘being put on hold while trying to call customer care’. Some are completely unnoticable like calling someone on your mobile.
- How is it both an art and a science?
- It is a science as the process of making things usable is a scientific and measurable process. It is an art because a good usable product brings a bit of emotion in your interactions with it.
I will be updating this post frequently.