about the name

As a kid, I tore pages out of my note­books and make paper rock­ets out of them. The grave­yard adjoin­ing my house served up good thermals for my planes to stay up in the air for longer times and also try out inter­est­ing vari­ations of planes.

When I wanted a name for the site that was about doc­u­ment­a­tion and user exper­i­ence, I decided to name it as PaperAr­row where ‘paper’ would stand for the doc­u­ment­a­tion (manu­als) and ‘arrow’ serves as a ref­er­ence or sign­post for help. Relat­ing to the user exper­i­ence side of busi­ness, the ref­er­ences are wire­frames and pro­to­typ­ing for ‘paper’ and task flows, user jour­neys, and flow­charts for ‘arrow’. And the domain name was avail­able, which clinched the deal for me.