Bias is a common human trait and cognitive bias affects all of us. Wikipedia defines ‘cognitive bias’ as “the human tendency to draw incorrect conclusions in certain circumstances based on cognitive factors rather than evidence”. Bias is an outcome of human thought and often based on rules of thumb. Cognitive biases are instances of evolved […]
Monthly Archives: August 2009
In defence of Ferrari
These past few days, a video of a Ferrari engineer explaining the complexity of the Ferrari F10 Formula 1 racing car has been making the rounds. Every blog post or discussion forum I have come across so far seem to say one and one thing only: “It is a usability nightmare.” Bullshit. Every one seems […]