Beginning a dance

Off late, I’ve been coming across topics about Content Strategy a lot. I had already read Erin Kissane’s The Elements of Content Strategy when it came out but I haven’t really done much about it till now. And I just finished Ann Rockley’s Managing Enterprise Content: A Unified Content Strategy.

Kristina Halvorson defines Content Strategy as ‘the practice of planning the creation, publication, and governance of useful, usable content.’

However, I found that most discussions and practices in the content strategy world seem to revolve around ‘web content’ and its management. Piqued, I wanted to see how I can apply those practices to the documentation we do at work. With a major release out of the way last week, I felt I had the time to look at my documents from a content strategy perspective.

Currently, we do not use structured authoring principles for our documentation. But most documents have an unofficial structure that we follow and, as the editor, I also enforce other writers to follow it.

So this exercise might prove to be a useful one in terms of identifying a future roadmap for a transition from unstructured authoring to a structured one. As a pilot project, I want to implement this for one product and see the results.

One outcome that I expect is to gain a better understanding of the content I currently have in place. I believe the content inventory would be the right place to begin with and let’s see how that goes in a later post.